3 Tips for Marketing Your Homemade Soaps

Anita Ginsburg
2 min readDec 9, 2022

As a small business owner, you’re probably aware of the importance of marketing. However, you might be lost when it comes to actually implementing a media or advertising strategy for your brand. Here are just a few tips for selling homemade soaps with elite-level marketing.

Do Demographic Research

Identifying your target market is one of the most important steps of advertising. A middle-aged soccer mom is going to react differently to ads than teenage girls still in high school, so you’ll need to tailor your marketing efforts to whatever type of consumer that you’re hoping to attract. The first step is figuring out the basics like age, gender, occupation, income, family size, and educational level. More detailed demographic information can include everything from their shopping habits to the brand and lifestyle values that resonate with them. For example, if you determine that your soap is most popular with active, physically fit 18–24 year old women, you might create ads that emphasize its eco-friendliness when taken on camping trips.

Offer Something Different Than Your Competitors

Bath products are no longer a niche market. They were worth almost $45 billion last year, so if you’re looking to break into the industry, you’re going to need a “hook.” One of the simplest ways to distinguish yourself from your competitors is to figure out why your homemade soaps are different from everyone else’s. Maybe your ingredients are more organic, or maybe you have unique scent and color combinations. Maybe you include handwritten letters in customized gift baskets. Whatever makes you one of a kind, use it as a selling point for your business.

Ask the Experts

There’s nothing wrong with outsourcing your ad campaigns. In fact, it can be a wise decision if you’re an entrepreneur without a lot of experience in branding or marketing. A professional media company, such as LeadPlan Marketing, can help with everything from industry research to graphic design and copywriting for advertisements. A good company can also introduce you to digital advertising strategies such as search engine optimization (SEO) and influencer marketing. With a dedicated media team behind you, you’ll be able to avoid common marketing mistakes while also freeing up your time and energy for other things like product manufacturing and distribution. You can focus on the soaps while someone else focuses on the social media posts.

These are just a few suggestions for growing your homemade soap business. Whether you’re launching a new side hustle or looking to take an already-successful company to the next level, you’re going to need a strong brand presence, so don’t skimp on your marketing.



Anita Ginsburg

Anita is a freelance writer who writes about health, business, and family among other things. A mother of two, she loves traveling with her family.